Work
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In the Stands

Travel guide when visiting MLB ballparks

MY ROLE

Founder, branding, site design and site creation in Webflow

AGENCY

Personal Project

OVERVIEW

In the Stands was created by my wife and I in 2019. It's a travel resource for people visiting MLB ballparks where we give recommendations on places to stay and things to do.

Visit the site

Homepage

Simple design where users have a couple of ways to navigate in to the ballparks. The first is a scrolling marquee of the ballparks to add some movement and visuals to the homepage. The second is a map so users can see where all the ballparks are located. I know people try to hit up more than one ballpark in a trip, so it's helpful for planning if they can visually see where they all are.

Wordmark and Monogram

I've always been a fan of simple sports branding. I love old jerseys with no frills and simple type. I created the text lock up to be like something you'd see on a jersey, and the S would be on the hat. I've actually had a small run of hats made, and I think they turned out great.

Site Design

I was curious if the site was something I could create myself. I don't really know how to code, so after doing some research I found that Webflow seemed to have everything I needed. It has robust CMS capabilities and a fairly simple interface to create pages.

I sketched idea after idea in my notebook, and decided to just try to create the pages inside Webflow. I wanted a custom layout so I purposely did not use any templates, but I did use a couple of elements from the community (map rollovers on the Homepage and rollovers on the Discover page).

I still have a lot of content I need to add to the site and this is a project that will never really be "done".