Design
Working with the incredibly talented team at Magnetic, I helped with the redesign of nexgrill.com. Magnetic had already created the new brand assests (colors, red stripe, asymmetical grid, textures, etc...), so the I took those elements and worked on creating pages to highlight the product as well as highlight the brand.
I helped out with wireframes, concept design, production design and interface animations. All the work shown on this page is the initial concept work I did.
I didn't want them to be too high-fidelity to dictate too much of the design, but I also didn't want them to be too low-fidelity to where there would still need to be a lot of work done in the design phase. I think I found a nice middle ground that was very helpful with a tight deadline.
Clean, simple, airy. I wanted to make sure to highlight the products and the brand assets, but also add in some elements of visual interest.
A sample animation created in After Effects to help show the developers how I intended the Mega Menu interactions to work.